Revlayer, the New York startup offer a great and easy way to make money with any video on your website or blog. I had the chance to interview the founder Allen Stern today. Revlayer is the first ad system for website and blog owners that can be used within videos from many major video sites like YouTube, Google Video and more. You can see how it works over here and you can see how WebSquirrel is using Revlayer over here.
Allen, what is Revlayer and how does it work?
Revlayer is a new way for bloggers and Web site owners to generate additional revenue from the videos they embed. After completing our research, we concluded that video networks and content creators were generating all of the revenue and nothing went to the bloggers who spread the video. We aim to change that.
How can Revlayer help website and blog owners?
It's super easy to use Revlayer. Signup, paste the code into your site or blog and you are done. What's great about how Revlayer works is if you have videos on your site from a year ago, they will automatically work as well. No code changes whatsoever to the video player. We currently work with about 10 of the largest video services and are continuing to add new players weekly.
Tell us a bit about your team.
There are three of us currently. Felix Shnir handles the front-end development, Sam Falah takes care of the back-end and I handle the business development and customer service.
When did you come up with the idea about Revlayer?
I have thought about video advertising over the past 18 months. There are many video advertising companies in the market today but none help bloggers and Web site owners generate revenue on the videos they embed. I saw this as a market need and then the plans for Revlayer began.
You are now one week live with Revlayer, tell us a bit about your first week as a startup - I am sure it was exciting and a lot of work as well.
In our first week, we have several hundred sites using Revlayer and the feedback has been overwhelmingly positive. Lots of customer service and business partnership questions. I have learned to turn off the business phone when I go to sleep as people call at 3am!
Can you tell us a bit more about what you plan within the next weeks - what are you next steps?
On the business side, our plan is to sign advertisers. I have spoken with a variety of ad networks and individual companies who are interested in joining our platform. On the technical side, we continue to increase the number of video players that Revlayer works with. We are also working on a white label version of Revlayer for companies who want to brand our platform. Oh yea, an affiliate program is also coming soon.
I have heard you are in talk with some investors - can you confirm that? While I can't go into any details, we have been contacted by a variety of investors, from traditional vc firms to angel investors. We are open to funding as this would help us reach our objectives quicker.
Thanks for this Interview Allen, and all the best with Revlayer
More posts about revlayer on: Mashable, TechCrunch
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